Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92
Page 93
Page 94
Page 95
Page 96
Page 97
Page 98
Page 99
Page 100
Page 101
Page 102
Page 103
Page 104
Page 105
Page 106
Page 107
Page 108
Page 109
Page 110
Page 111
Page 112
Page 113
Page 114
Page 115
Page 116
Page 117
Page 118
Page 119
Page 120
Page 121
Page 122
Page 123
Page 124
Page 125
Page 126
Page 127
Page 128
Strategic Design Management Intergrative Studio Spring 2015 107 Research analysisSERVICE BENCHMARK TABLE Community engagement inventors market sectors partnerships vetting process How ideas progress wholesale and retail E-commerce Compensation model Consumer engagement no initial investment from investor kickstarter 206 us rank 18927736 visitors tongal 773184 us rank Higher community engage- ment. Community is main focus fabrication Have more control over the final designs Not limited to one market sector More democratic overall and 50 get through initial vetting process Better consumer engagement Higher introductory campaign investment from inventor required indiegogo 437 us rank 9163918 visitors Accessibility Their all or nothing policy means need to be sure you can raise the money so its not as accessible Compensation when buying product which helps the ecomm cycle but no ownership percentage. Get Perks They dont do this but the exposure on Kickstarter helps Have less control over the design process after initial concept. More specific project competitions Greater number of clients from varying sectors but no partnerships use social media and leadership boards to boost engagement with community Produce an advertising video for product Similar to Quirky but in videoadvertising Cover many different areas based on partnerships large focus on music sector Accessible by all but requires a certain level of media skills Similar to Quirky but also offer compensation using Leadership boards Non monetary perks eg a name on the wall in the restaurant Accessible by all and dont have a all or nothing policy Higher community engagement. Community is one of the main focuses Many partnerships from varying sectors Not limited to one market sector Have control over the final designs More democratic and large percentage get through initial vetting process innocentive 232589 us rank first build Smaller community reach more through partners. More professionals in community Restricted to what the challenges require them to create Limited to the market sectors the businesses and challenges are in Many partnerships Requires a level of experience for the challenges Sold through partners Judged by business or creators of challenges - not democratic Rewards of up to 1million The community create the prototypes so requires skilled professionals who train others Have an ecommerce site. More limited in categories GE and local motors Products vary so much in price its hard to target a certain consumer type Community more professional experienced community Limited to the market sectors the businesses and challenges are in - major home appliances Restricted to what the challenges require them to create Requires a level of experience for the challenges form of promotion of talents monetary compen- sation or access to tools Sold through partners Very similar to Quirky model though some input from GE and Local motors