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Natalia then provided us a useful guide on how we should approach our case study with Quirky. She went over the various methods and tools needed to be able to act as a strategic consultancy for Quirky. Some of the things mentioned were the use of interviews market research and learning about the company culture. Natalia then went on to talk about how important it is to gather artifacts and the need to visualize materials to communicate with the client. We would also like to thank Dr. Wolfgang Leidhold who came to our studio class all the way from Germany. As an academic entrepreneur philosopher political scientist and artist. Wolfgang Leidhold has written on the concept of experience religious experience noetic turning empirical metaphysics and the individual and ensemble. Dr. Leidhold gave us a lecture on Creative Practice History Method and Approaches. Dr. Leidhold gave us some valuable advice and tips on the concept of creative practice. He covered many key concepts such as the need for open mindedness and breaking away from routines and tunnel vision seeing that placing too much emphasis on results can hinder your creativity. Dr. Leidhold went on to talk about how creativity is an experience and the desire to get in touch with ones inner self he advised us that being laid back is the first step to creativity. Dr. Leidhold goes on to mention how you must respect everything that comes your way. Love it. Trust it and be patient. To study creativity means you have to confront the question of innovation. We would also like to thank trend analyst Zuzanna Skalska the driving force behind 360 inspirations trends. Zuzanna conducted her Designing Thoughts workshop with the class on trend research. This workshop gave us valuable insights and tips needed to provide strategic advice for future sustainable businesses. Again thank you for all the support throughout the course of this project. Thank you Quirky for welcoming us so warmly into your space and for providing us with such a wonderful learning experience. Special thanks to Sarah Bain Sebastian Hayto Erin Petree Anna Buchbauer Domenick Pontoriero for taking extra time out of already busy days to support our learning. We hope you enjoy the following report for our investigation.