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Strategic Design Management Intergrative Studio Spring 2015 41 Close e-commerce and focus solely on the invention platform We are going to sunset e-commerce. Why We want to focus on being a community invention company and platform not a retailer. Quirkys product pages will link to our trusted retail partners. Improved invention process transparency Users have more control over inventions. More clarity into the state and future of ideas in Quirkys pipeline. Officially open an invention space for kids Kids will be able to invent on Quirky 2.0. Eliminate the internal step of recognizing similar submissions We are no longer searching the archives for similar submissions. Reorganization for PbQ Internal changes to the Quirky team in order to reposition for PbQ. No more referral payment Since we wont be selling products through Quirky.com it doesnt make sense to have a refer-a- friend program anymore. Focus on developing the best idea not more ideas Will not force 3 virtual launches per week. Now only when the inventions are ready. Change of the cash withdrawal limit on payouts from 75 to 50. Expand idea creation channels from community to staffs and corporate partners Removing the requirement that every product has to start with a community idea member outside of the Quirky team. New Payout Structure with PBQ launching Were changing the payout structure. Why Because PbQ partners will drive a lot more volume than Quirky does. And in the end this means more money for you. 1 2 3 4 5 6 7 8 9 10 Big10changesOfQuirky2.0