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Corporations using crowdsourcing The platforms are not the only ones that are monetizing on the crowdsourcing trend. Some of the bigger companies in the market are now using similar models when looking to tap into the power of the crowd. General Mills Created the General Mills Worldwide Innovation Network G-WIN The network focuses on generating new ideas in a variety of merchandise commodity or service categories. These ideas can include ingredient suggestions for General mills products Tech suggestions for their IT processes packaging for products. GenMils also has a tab called Submit a Novel Proposal for community members to suggest a product or technology innovation. Nokia The Ideas Project is a global community that focuses on open innovation with a focus on consumer-derived collaboration. Open to 210 nations to improve the viability of Nokia products in all markets. Coca-Cola Shaping a better future challenge asks entrepreneurs to come up with companies with a social good impact that focuses on youth employment education environment or health. Some of the players that we have identified that produce great work and utilize the crowd in an efficient way are Local motorswas the first company to create an open-source car using 3-D printing technology in six months. Community is a core value at Local Motors. Local Motors places a strong emphasis on em- powering their community by providing both digital and physi- cal platforms that enables their community to share an idea on- line and bring the idea to life in one of their micro-factories. 4Platform Highlights - Key Advantages 4Creative Commons license 4Tutorials on how to build wikis and instructional videos 4Good UI-makes collaboration process simple. 4Community members can send collaboration requests for each project if they are in search of a community member. FirstBuildis an online and physical community dedicated to designing engineering building and selling the next generation of home appliances. Community members go through a five-step pro- cess ideate evaluate make produce and sell. 4Platform Highlights- Key Advantages 4Has a co-create section where various challenge are displayed 4They have sections for ideas personal projects challenges and how-tos 4Ideas and challenges sections allow the community members to rate and comment 4Have a maker space where community members can come in and work GrabcadWorlds largest online community of mechanical engineers. Pro- vides a digital platform where engineers can share CAD designs and collaborate with other engineers on products and design. Platform Highlights Key Advantages 4Platform modeled around the workflow of an engineer mak- ing it easy to navigate and collaborate. Includes photos and profiles for each member providing location profile views and comments. 4GrabCad employs gamification mechanics shows badges earned grabcad score. 4Strong emphasis placed on education. Platform provides tuto- rials forums webinars case studies e-books articles CAD de- signs library archives and blogs. 4Partners with bigger companies like GE Tiffanys Pebble and Petterson Medical