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Strategic Design Management Intergrative Studio Spring 2015 83 The third method we used in our prototyping phase was to formulate a toolkit that serves as a facilitator to build and better engage in a community. We will implement this toolkit on an existing product or community so that we can observe and measure its growth of community via monitoring the corresponding increase of numbers of feedback posts likes followers and shares on social media. GRowth Hacking Tool Kit 1Content is king- Everything you post collaborate on share and care about online goes towards your brand recognition and prestige scores. Make sure content is tailored to the company or field interesting and engag- ing to draw people in and use it as an opportunity to explain what you do and why people should care. 2 Easy shareable links - whether through the use of Twitter or via email give people a reason to share. This could be through an interesting Twitter campaign or a promotional offer. 3Get people to refer a friend - this will encourage word of mouth and help to build a community. It could be done through a simple referral code to forward on to friends with the possibility of perks for doing it. 4Using different social media channels to bring in new people - this could be facebook LinkedIn Twitter or blogs. Facebook in particular is useful for notification pop ups and adverts these can prevent posts being lost something that can happen on Twitter 5Seek feedback wherever possible - this helps to gain greater support if people feel involved in the process and allows you to identify whats working and whats not. If campaigns werent successful then ask why 6Finally use the above and stay active - Post to Twitter at least 5 times a day. If you can swing up to 20 posts you might be even better off. Post to Facebook five to 10 times per week.