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Strategic Design Management Intergrative Studio Spring 2015 93 In order to maintain community involvement we realized that fostering a culture that has a strong sense of trust and loyalty is a key element in the building of long-term relationships between successful companies and their communities. Based on the correlation between the two the main pillars of trust and loyalty we identified consist of respect transparency engagement inclusion authenticity and empathy. We looked at some examples from countries like Sweden to online platforms such as Grabcad and online companies such as Zappos to see how they maintain community involvement based on trust and loyalty. Keeping our crowdsourcing research in mind we started to apply our newfound concepts to Quirky. As strategic designers we have learned that it is imperative to prototype test and reiterate your ideas. Prototyping and testing our ideas helped us get one step closer to finding a solution. We built physical prototypes because we wanted to be able to experiment and create a hands-on experience. The prototyping phase forced us to ask questions as well as filtering ideas and which idea to go forward with in our process. After testing our prototypes we gathered many key insights. We found out that Quirky sees itself moving into the direction of facilitating change and solving real life problems. It wants to do that by teaming up with more charitable organizations and allowing for their community to get involved and create change by fostering design with meaning. Through further testing analysis and team building activities we deduced seven pillars for trust and loyalty engagement respect empathy transparency inclusion authenticity and consistency. We realized that the use of social media platforms to increase community involvement is vital to enhance trust and loyalty therefore we proposed a YouTube channel called Quirky TV which portrays a variety of videos which can help enhance trust and loyalty among the community by creating a more transparent consistent inclusive empathetic and authentic brand identity. We looked heavily into Quirkys process as a whole and created a new scenario named theCollaborative Creation Funnel. The results from our collaboration funnel was overwhelmingly positive with over 80 thinking it was a great idea. Still many pointed out that the success of the funnel would rely on easy implementation and usage. As we explored the SoLoMo strategy we developed an interactive app. This app connects influencers inventors and just regular community members. Through the app Quirky members are able to chat invent influence search for events submit ideas and problems and rate other members. Having an