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The cohort was given Quirky a New York based start up for an in-depth case study. Quirkys ultimate goal is not to crowdsource ideas but instead to make invention accessible by providing a platform for co-creation and collaboration. Community members can participate in many ways with the collective ambition of making better more human-centered unique products. Quirkys positioning is an iterative fun smart process that brings members with different skills perspectives and inputs around the same goal empowering the crowd to generate unique products that satisfy a need. Unlike other crowdsourcing websites Quirkys community members have more control over the creative pro- cess. They are at the origin of the ideas and interact with the creation throughout the development stages. The wisdom of the crowd determines what inventions or ideas go into development what their tag-lines and names become and later help to determine the appropriate price point. Quirky is able to ask people to share their dreams their problems their opinions by incentivizing member participation with a percentage of the inventions sales earnings. Quirkys mission of empowering and rallying individuals to invent and collaborate digitally is a fascinating crowdsourcing case study. quirky WHYQUIRKY As we see many diverse industries turn to the power of the crowd for help. It is no surprise that the finance industry quickly followed. With DonorsChoose.org launching in 2000 it opened a new doors to crowdfunding. Crowdfunding is the practice of funding a project or venture by raising mon- etary contributions from a large number of people typically via the internet.1 One early-stage equity expert described it as the practice of raising funds from two or more people over the internet towards a common Service Project Prod- uct Investment Cause and Experience or SPPICE. With bigger names like Indiegogo launching in 2008 and Kickstartr launching in 2009 a new way to create products movies games and plethora of other things have been created. When Apple announced their move into the smartwatch sector they actually showed up late to the party. In 2013 the pebble technology corporation put together a small Kickstartr campaign asking to raise 500000 to launch their new product. By the end of their campaign Pebble raised 10266845 and was backed by 68929 people. When Pebble 2 campaign posted to Kickstartr in 2015 it raised a whopping 20388986 and was backed by 78471 people. It is said that in 2015 crowdsourcing industry will reach close to 34.4 billion dollars. With industries finding new ways to utilize the crowd every day the future is endless when its comes to power of communities. This trend of co-creation and collaboration is here to stay. source VETlikeme.org