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useful in forging new strategic alliances with companies looking to externalize research and development. After examining our research we have analyzed what Quirky is currently doing to build trust and loyalty. By hosting events to encourage offline communication and engagement Quirky provides meetups open houses and weekly evals nights where both the employees and community members come together to vote for future inventions and inventors. Quirky openly discloses annual reports through their town hall meetings which can be found on the Quirky website. By providing schools with a invention-focused curriculum for grades K-12 Quirky is forging new relationships and levels of engagement with the community. In an attempt to better understand how trust and loyalty can be developed in an online environment we piloted a trust-building exercise called the Minefield team building activity. Thisscenarioclearlydemonstratedtheimportance of empathy and mirroring. We placed cups along the floor to simulate a minefield. Once the minefield is set up the players are divided into pairs. In each pair one person was blindfolded and was not allowed to see or talk. The other person was allowed to see and talk but was restricted from touching the other person or entering the minefield. Some of the results from the trust building exercise included anxiety in trusting others abilities to properly deliver the instructions and they tended to question the judgement of the other member. The blindfolded members felt a need for clarity specificity and consistency in the directions that were given by the other member. They found that in person contact was a much easier form of communication as the member giving direction was able to pick up on the tone and anxiety of the other. The partner that was giving directions seemed to be very empathetic with the blindfolded member as a result of anxiety hesitance and lack of vision. As a result of this the member giving direction tended to mirror the blindfolded member to help them get through the cups without knocking it over. Through our research analysis and team building activities we have deduced seven pillars for trust and loyalty engagement respect empathy transparency inclusion authenticity and consistency. Given that Quirky is an online community invention company centered on making invention accessible creating an environment centered on the pillars of trust and loyalty are necessary in order to survive and thrive. After analyzing Quirkys online presence and future trends for social media platforms research showed that the use of social media platforms to increase community involvement is vital to enhance trust and loyalty. Approximately 41 of Youtube users in the U.S are between the ages of 18-24 and there is over 1 billion active users on Youtube. Therefore there is an opportunity in social media and video as being a stable channel to convey and connect with the community.