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After synthesizing new concepts and ideas our prototype research and workshops we set out to identify which ideas would be better suited for further iterations. This stage aims to reduce the risk of the marketability of the concepts proposed understand what might not work early on and maximize the probability of the success. This is done by synthesizing the insights from the ideas gathered filtering down the most promising ideas testing each aspect in regards to its relevance and refining the ideas based on feedback. Following the class-led workshop at Quirky we synthesised and narrowed down our key insights for each area network trust and loyalty app and future trends. Each group ideated around the respective key insights and developed the ideas further. The groups looked for suggestions that would bring customer value while also offering potential profitability for Quirky. We used two methods to determine which of these possibilities in each of the four groups we should move forward with. Firstly we used our findings from our research in the inquiry phase to test whether our ideas might work in the marketplace. Secondly we conducted rapid prototypes of the ideas we had narrowed down such as sketches to help visualise the concepts and determining if they were viable. Call it serendipity or even luck but once you start drawing and making things you open up new possibilities of discovery. Its easy to reject a dry report or a flat drawing. But models often surprise making it easier to change your mind and accept new ideas or make hard choices such as forgoing costly and complex features. Prototyping Each group ideated around key insights and developed ideas further