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Strategic Design Management Intergrative Studio Spring 2015 51 DISCOVERING Blue Sky Ideation Potato Salad Kickstartr by Zack Brown A kickstarter community member wanted to make a potato salad so he created a 10 dollar campaign asking people to donate to his causve. By the end of his campaign he has raised 55482 and was backed by 6911 people along with getting national press coverage. On average a person contributed 8. Grilled Cheesus Kickstartr Grilled Cheesus is a toaster that burns a face of Jesus on the bread. The campaign only exceeded its goal by 604 raising a total of 25604 with 286 backers. On average people contributed 89 per toaster. Social Crowdsourcing is not something that can just take place on a website.Itisaninteractiveconceptthatrequirestheengagement of creative people from all over the world. The community is at the core of its business. Approximately 74 of all internet users are now using social media to connect and stay in touch with one another. That number is growing exponentially every year. We wanted to identify opportunities within the social industry whether online or offline. People are driven by the interaction that happens on social media and desire to share things about their lives. How might we incorporate social media and real life events in order to engage the community members and allow them to connect share and interact with each other. Local We have identified that more and more people are focusing on their immediate communities. Local events forge stronger bonds between community members and serve as the educational outreach for companies. Crowdsourcing has to grow locally as well to create and foster enthusiasm. We not only envision local events but also local challenges where people can impact their own environment and communities by solving problems in their neighborhoods.. Within the local outreach we would include networking events organized by community members as well as educational workshops that would enhance various inventor skills. Makerspaces and co-working spaces would also be a part of the local partnerships. To take a national approach to local engagement a maker bus will travel from different cities in the United States providing marketing for Quirky as well as engaged local communities. Mobile Reaching community members where they are is vital to providing an adequate user experience. Today community members are more likely to frequently engage on devices other than a computer. Allowing members the option of engagement on a mobile app is key to growth engagement and the overall mission of improving accessibility. The mobile app would aim to provide convenience and accessibility to anyone interested in sharing their creativity. The ability to innovate invent and influence should be at heart of the mobile app. Only when the user experience becomes the focal point of the app can the possibilities become infinite. Integrating a mobile component to Quirkys strategy is imperative to truly living out their tagline Making Invention Accessible. SourcekickstartEr