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To create engagement of a whole new level for users by stimulating them on a deeper level. 1 2 3 4 The desire to participate goes up when there are clear goals in mind and when the user enjoys the experience and feels challenged. Users are more happy with the community because of the shared goals and mutual understanding of motives by keeping the community motivated and surprised you keep them satisfied. The overall performance of the community improves because a clear direction is set and users are driven to do their best. Gamification Strategy The community is crucial to the crowdsourcing business model and is the single biggest asset to the company. We need to make the community a priority and to design around them and for them. Gamify- ing the online space for Quirky would entice the mental and emotional elements of users and thus creating higher engagement. Integrating gamification into a companys business model is one of the most effective tools when it comes to community engagement and retention. Vendors claim that gamification strategies can lead to a 100 to 150 increase in engagement metrics. SAP a German crowdsourcing community network that re-gamified its already mature reputation system increased their usage by 400 and its com- munity feedback by 96. Since we aim to focus on improving the UX by implementing these gamification techniques we aspire to