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Strategic Design Management Intergrative Studio Spring 2015 11 and e-commerce from their website they now have the opportunity to explore new revenue streams as well as partnerships. We wanted to be able to conduct a comprehensive analysis to identify future opportunities as well as develop a new creative strategy for Quirky. Findings To address the problem above we first had to look at the industry as a whole. We started by identifying who the key companies were. By looking at their strengths we found out what some of the best practices across the industry were. We used these findings as a lens through which we analyzed Quirkys strengths and weaknesses. It allowed us to have a status quo upon which we can build on. It was imperative for us to understand the Quirky demographic process and user experience. By understanding the fundamental drive behind each community member and user not only were we able to identify their successes but also their pain points. Several weeks of research went into conducting surveys personal and employee interviews as well as case study comparisons. This was a way for us to look into Quirky with a pair of fresh eyes and to see the disconnects that were happening. We took these insights to figure out a solution for how Quirky can better position themselves for the future. After careful observation from our interviews surveys and examining the current platforms such as the Quirky website and app we found many strengths and weaknesses. Some of the strengths of Quirky include their global access for inventors the ability to directly collaborate creatively within the community and their overall culture. We identified Quirkys weaknesses to be the lack of their ability to manage change a complex business model a lack of awareness of competitors and lastly their lack of brand awareness Business Case We identified the solutions as a mobile app network establishing trust loyalty to maintain community involvement and future visioning. This became the framework for all of our research and prototyping. Each group was given the task of examining the proposed idea in a way that yielded several solutions. This was the most quantifiable scientific part of the process. From the results we gathered and the solutions that we came up with we believe they will position Quirky for much success in the years to come.