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Strategic Design Management Intergrative Studio Spring 2015 5 As a key component of the graduate degree students participate in an integrative studio where students meld together diverse academic and professional backgrounds to uncover innovative solutions to complex multidisciplinary projects. Each studio cohort is paired with a live client and divided into research teams that explore the overlaps between business and design. Within the context of a live partners current business model students make use of research methods ideation processes and theoretical frameworks in attempts to test their academic work. This studio group was dealt the challenge of deciphering crowd- sourcing as it stands today and to forecast where the industry will go in the future. The immense economic shifts of the last 5 years coupled with generational changes and shift towards knowledge working have set the stage to welcome crowd- sourcing and creative collaboration into a multitude of sectors. From fashion design peer-to-peer financial lending a slough of car services and even filming and advertising crowdsourcing commodities have cracked many markets wide open. Crowdsourcing allows data informa- tion ideas and resources accessible to all. Joining forces with strangers is now easy and convenient making achieving great feats possible while improving the lives of millions. To take a deeper and practical look at crowdsourcing and creative collab- oration the class chose Quirky as its case study. Through diverse field research intense ideation and proto- typing and iterations upon iteration the team has developed various new concepts and strategic responses for the complex terrain Quirky faces today. We would like to thank Natalia Radywyl of Fjord Design who came to our studio to give us a workshop on basic approaches to research methods. Natalia currently works as a Senior Design Researcher at Fjord leading research efforts to ensure people are at the heart of digital service experiences from telecom- munications and financial services to health retail and tourism. Natalia could not have come at a better time as she came to give us some helpful tips on how to conduct successful stakeholder interviews at the beginning of our research phase. From this workshop we learned how to create a strategic interview outline. Some of the tips included the importance of creating a conversational vibe. She went on to talk about how to ask open-ended questions how not to influence the interviewee being empathetic and attentive to the stakeholder in hopes that they will feel more comfortable sharing information.