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Swedenisacountrythatdemonstratesempathytransparency and inclusion. According to The Economist Sweden has been ranked as one of the top five most comfortable places to live. The government fosters empathy with 480 days of parental leave for each child as well as 80 of a salary so that the parents have time to bond with their children believing that happy kids help to create a better country. Sweden also ranks among the top countries in the world in transparency resulting in low levels of corruption. The Swedish media is also known to have the most authentic and transparent news reports as they are not susceptible to information control by governments or outside agencies. According to the Global Gender Gap Report in 2013 Sweden was named as the world leader in equality because of this women have been able to thrive in Sweden. Because of this women in Sweden make up 45 in parliament and 64 of managers. This is a great example of inclusion within the community. We believe trust and loyalty is a key element in the building of long-term relationships between successful companies and their communities. Based on the correlation between the two the main pillars of trust and loyalty we identified consist of respect transparency engagement inclusion authenticity and empathy. We looked at some examples from countries like Sweden to online platforms such as Grabcad and online companies such as Zappos to see how they maintain community involvement based on trust and loyalty. After careful examination of a wide range of successful communities from countries such as Sweden online companies like Zappos to online platforms such as Grabcad we were able to examine how these three communities maintain community involvement based on trust and loyalty. EMPATHY RESPECT CONSISTENCY TRANSPARENCY CLARITY INCLUSION AUTHENTICITY TRUST LOYALTY STRONG LEADER THAT SUPPORTS THEIR TEAM trust Loyalty