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Strategic Design Management Intergrative Studio Spring 2015 21 2006 was the year of the twitter launch Pluto declared as a dwarf planet the Saddam Husseins execution and Jeff Howe of Wired Magazine gave a name to crowdsourcing. In his article The Rise of Crowdsourcing Howe explores companies that started to invest their money in collections of random crowdsourced media. Library of pictures and videos that later larger companies like Viacom could buy up the license for and use for their creative content. Simply defined crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined and generally large network of people in the form of an open call. This can take the form of peer-production when the job is performed collaboratively but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers. This was the first time crowdsourcing was referenced to as such but one can find its roots dating all the back to 1714 when European nations were trying to dominate the ocean trade. The British government perplexed by how to measure the longitude for ships offered 20000 to the person who comes up with the best solution. The Board of Longitude was set up which was charged with evaluating peoples submissions and giving out rewards. There is a growing population of crowdworkers. So why the push to participate in crowd efforts As the workforce shifts from full-time 40 hour work weeks to a more multi-contract based career people become invested in their fellow commu- nity members and would rather be doing busi- ness with them rather than large corporations. These crowdsourcing workers tend to mainly be women and those of the millennial generation. This demographic consists of well educated people of- ten holding at least a college degree own smaller than average households are already employed and claim that they are not in it for the money. Mostly women mostly millennials Live in smaller households Are already employed Say it is not about the money Surprisingly skilled and college educated WHO ARE THE CROWDWORKERS