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Strategic Design Management Intergrative Studio Spring 2015 73 Our Prototypes Prototyping a mobile app that will be social can attract more users allowing them to engage the community in a fun and easy way. The aim of this app is to make Quirky part of the everyday life of their users and interact with them constantly. After brainstorming and prioritizing ideas we reworked Quirkys entire invention funnel and created a new Collaborative Creation Funnel which involves three main ideas an additional step at the beginning of the problem solving process offline meetups and partnership with an adjacent industry or community. The envisioned scenario aimed to help to improve the breadth and depth of community engagement and to further build the presence of the Quirky community outside of the digital platform. Our future vision consisted of prototyping an ideal future where Quirky replaced the UN and inventors took on a global country to solve real problems. Quirky could potentially take on the role of a superhero. Inventors travel city to city in order to solve local community problems. The company would serve as a broker between people companies with needsunresolved issues and the inventor community. Quirkys annual awards are given to best CSR inventions and disruptive inventions. In an attempt to better understand how trust and loyalty can be developed in an online environment we piloted a trust-building exercise called the minefield team building activity. In addition to this we conducted semi-formal interviews with Quirky employees Community members and the general public. These interviews consisted of several storyboards outlining scenarios into Quirky to obtain feedback about their perception of Quirky as a brand. Research showed that the use of social media platforms to increase community involvement is vital to enhance trust and loyalty. 04 Future Vision 01 Trust loyalty 02 Network 03 Mobile App