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KNowing Quirkys People The purpose of customer journey map tells the story of the customers experience.Fromtheinitialtouchpointthe customer experiences and throughout the duration of the relationship. Whether the focus is on the beginning or the end of the experience getting a feel for what customers are experience is key to understanding their feelings motivations and needs. Once the interviews surveys and shadowing the customers is complete it is important to visualize the gathered information. Whether by way of infographic or plotted on an axis visually representing the journey makes it easy to see where the journey can be improved. For the sake of creating empathy with the community and succeeding in creating a better user experience vwe created a set of personas to identify the users goals motivations and how they interact with Quirky. This in turn gave us a better understanding of the motivation and element of dissatisfaction which was key to uncovering peoples experiences and needs. We then created journey maps for every persona identified. These maps are a representation in a flowchart or other graphic format of customersexperienceasheorsheinteracts with your company in receive its product or service. These maps are used to depict the customers actual or ideal journey. From our pilot research and analysis of more than 20 journey maps we clustered the most important in- sights. We identified 3 main insights community usability and insights relative to the inventors. Community became a chief focus because we believe that it is at the heart and soul of crowdsourcing. Crowdsourcing plainly cant exist without a passionate community. Essen- tial to obtaining a passionate community is the mode used to foster an empowered community. By doing this we can build a solid base to springboard off to the next level. The community is what Quirky is the sole purpose and at the heart of the company it is the only way to success and we want the opportunity to make it stronger bigger and more powerful. The other focus is usability as we are deeply aware of the importance of communication and believe that to engage the users we need to make the experience more interest- ing challenging and inspiring. To achieve that we would like to explore concepts and solutions that meld the social local and mobile sectors incorporate gamification and set values and instill commitment. We would like to creative an intuitive and powerful experience that will increase not only the customer segment but also the retention rate. Finally the inventors who are vital not only to the commu- nity but also the sustainability of the business model. Such central community members deserve extra attention as it is at the core of the innovation process. These members desire more transparency and clarity throughout the crowdsourcing journey and would also like strong trust and faith surrounding their experiences. With the desire to promote and elevate the community usability and the skilled inventors experience the cohort continued the iterative design thinking process. We learned