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DISCOVERING blue Sky ideation Diving deep into the trends and the future ignited a new vision and triggered our ideating process. By combining our insights and our new vision of the world we constructed a new concept for Quirky to embody Quirky- land. Defining a deeper community identity by converting the platform into a new country with its own characteristics could further motivate members. The community would take charge of defining the core values of the country the constitution and members might have some sort of pass- port as a citizen. The passport would allow access not only to the digital platform but also to events and other mani- festations. Having this virtual identity would create a stronger and more dedicated community. Moreover it will give the community more visibility and weight and thus shift Quirkys identity and image to focus more on the commu- nity. In Quirkyland members believe in the power of co-crea- tion and innovation and their mission is to spread the movement to every maker and non-maker around the world moving millions to solve problems in a creative and empathetic way. By connecting the community globally Quirky would aim to make the voice of the community heard. A total immersion into Quirkyland would create trust empowerment loyalty and it would foster high lev- els of creative collaboration. The Blue sky ideation BrainstormingNewConcepts As we adopted the going wide approach it is imper- ative to define what is at the core of Quirky. We decid- ed to brainstorm ways to enhance the community and what shape the community should take. As several ideas and strategies began to develop we felt this would help support our ideal image of Quirky and enable the materi- alization of such an identity as Quirkyland. Source Albert EinStein Crowdsourcing and crowdfunding are known to have some wild cards. It is important to see what campaigns and products are capturing the general publics attention. Analyzing the outliers not only gives us inspiration but also allows us to see the bigger picture especially when it comes to consumers behavior. In this stage we use a method called Franken Ideation. It is a process which involves taking big and outlandish concepts and strapping them together. Thus allowing us to marry opposing concepts together opening our minds to possible innovation. We learn that stepping out of our comfort zones and approaching a problem from a different perspective or angle leads to better solutions. Creativity is intelligence having fun.