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workshop posters Landscape Landscape why an app current app the IdeaL app QUIRKYMOBILEwhat features make an app successful and engaging Mobile usage Interview Insights reviews COntROLOvERthEpROCEss COgnItIvE sURpLUs pICsvIdEOs nOtIfICatIOn how MIght we offer a new service that complements the website how MIght we broaden the customer segment how MIght we improve adoption rate how MIght we offer convenience how MIght we increase the number of users how MIght we have a platform agnostic presence how MIght we increase revenue It would be great if I could follow the progression of my invention through an app would give me more control over the process. I can easily picture myself influencing during my subway ride commuting or anywhere I need to wait. uploading pictures from the laptop is so painful shouldnt be like facebook you take a pic and you upload it and its done. I never read their emails if something is relevant to me I believe that I would prefer getting a notification on my phone would probably be more responsive. scroLLs back to the top I love your store and I want to look at things on the app but every time I click a title then the back button it always sends me back to the top. Its highly annoying and makes me not want to look at your shop on the phone which potentially influences my decision to buy things. bad user experIence and coMMunIcatIon It was a nightmare to buy a headphone holder through the app I couldnt get through the payment process I had to enter 3 times my personal and financial information didnt receive a confirmation email and the next day my bank blocked my card couldnt be worse. do not purchase anythIng I got ripped off trying to purchase something through this app. APPLE needs to yank this app. they charged me twice through paypal. I spent 40 minutes on hold just for them to tell me they would look into it. I have still not gotten my refund. The app is crap and their customer service isnt much better. REvIEwstaKEn fROMthE appstORE aCCEssthE IntERnEt Age 18-29 84 30-49 72 50-64 45 65 19 dOwnLOad apps Age 18-29 77 30-49 59 50-64 33 65 14 sOCIaL nEtwORKIng Age 18-29 74 30-49 69 50-64 67 65 58 If you could wave a magic wand and have the ideal app in your hand right now what top 3 things should it do Besides these things what else should it do Is there an app you currently use or know about which you hope it will be similar to What is it about this experience that you like Lets imagine youve been using the app for a year and are really pleased with how its been helping you. Can say in one sentence what makes it so good Swiping Detailed profile UXease of use UI take over the screen Very specific search functionality Better than the website Complement the website Relevant research Volume ease of sharing pins or individual collection with others from the community or not Archive Control over the product Convenience Relevant profile information Transparency Unbundled family of apps easy to connect and share with the rest of the commu- nity UI and UX Promotion tool for members Volume hOwMIghtwECREatEaBEttERUsERExpERIEnCE thROUghOURapp hard to search abysMaL custoMer servIce this app is less than ideal for searching. If you are looking for a specific item you know by name the search option likely wont return the intended result sometimes no results at all--leaving you scrolling for ages to find what you want. Need customer service Good luck--there is no chat option and your email is almost certain to go unanswered. disappointing as I really like the idea of supporting inventors. how MIght we make the search tool more effective how MIght we make the app flow organically and instinctively how MIght we improve the customer journey how MIght we assist our community in their journey how MIght we use our mobile presence to appeal to the different demographics of skilled users 2014 mobile internet usage will overtake desktop internet usage 91 of adults have their mobile phone within arms reach 247 81 of U.S. cell phone users will have smartphones by 2015