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Trust and Loyalty For the workshop the Trust and Loyaltyteamprovidedworkshoppers with personas and journey maps based on live interviews and surveys distributed to Quirky community members representing 3 different users shoppers influencers and inventors. We provided personal insightsandcommentsmadebythe interviewees and a basic manual on how to create trust in a brand. We then asked the workshoppers to ideate around how Quirky might create trust and transparency within the brand. Providing transparency through marketing to establish trust and loyalty within a community and its customers is impor- tant to the integrity and authenticity of a brand. We found a few key areas where Quirky could do things differently. Transparency Attempting to be more transparent revolves heavily around communication. Activities such as behind the scenes videos taking evals on the road to different locations and sharing the internal processes and functions of the company through social media will enhance the trust and brand loyalty by allowing the user access to the bulk of what Quirky does as a company. Quirky could benefit from emphasizing their mission and values to the public. By practicing what they preach Quirky might inspire a more loyal community of people who sharing the same vision. CommunityinteractionAnother way to help Quirky gain trust and loyalty is to cultivate more interaction within the community. We believe that in order to establish more interaction from Quirky to the Community and vice versa critical actions must take place. Actions such as develop- ing more personal customer service ie instant messaging on website contacting people who gave negative reviews and perhaps asking what they didnt like and why having workshops and tours held at Quirky offices so the in-house team can interact with and mentor inventors and influencers. In addition to enhanced interaction between Quirky and its community there needs to be enhanced interaction between individual community members. Quirky can potentially host meetups and workshops where members can come to col- laborate adding a messaging feature to their interfaces in order for community members to contact one another and to have better descriptions and skills within the community members profiles displayed so that members can seeseek out the right people to collaborate with. Workshop Insights