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Crowdsourcing We began this stage of the process by attempting to understand the current situation. This required doing extensive research on crowdsourcing as an industry and further digging into every aspect of the subject. To achieve this we will conduct not only quantitative but also qualitative re- search to get a holistic approach of the material. By definition crowdsourcing is the process of obtaining needed services ideas or content by soliciting contributions from a large group of peo- ple and especially from an online community instead of receiving contributions from traditional employees or suppliers Merriam-Webster. Creat- ing a digital community of strangers and bringing them together around the same focus is one of the most interesting trends nowadays that is expect- ed to grow exponentially over the coming years. While the Internet has played a predominant role in the growth of crowdsourcing in the last few years the shift in dealing with our cognitive surplus has been a major push in that space. People wanted to use their spare time no longer as consumers but as participants they aim to use their skills and stretch their minds to add value and creation. MICRO TASKS Open innovation ASALANDSCAPE A design job is posted designers submit ideas and the client picks the one he likes the best. Breaking up large amounts of work into smaller tasks and outsourcing those tasks to the crowds. Allows people from all aspects of business such as investors designers inventors and marketers to collaborate into a functional profit making product or service. Design